FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE

A genuine winner shows you how to stand out from the crowd

As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing.

In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building.

Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains:

• How to make people want to take a chance on them
  
• How to gain and keep a great reputation
  
• Why success will not proceed in a rational manner
  
• Why hard work and accomplishment aren't enough
  
• What character has to do with it

Field-proven presentation tips and communication skills, from two of today's top corporate coaches

Every business situation is both a presentation and a chance to leave a positive impression. In Talk Your Way to the Top, corporate communications gurus Kevin Daley and Laura Daley-Caravella give readers the know-how to recognize and maximize the opportunities they face throughout the day.

Each chapter represents a specific situation, from running a meeting to disagreeing with the boss, and outlines the steps needed to handle it with poise, skill, and success.

Communication has a tremendous impact on how professionals are judged. Talk Your Way to the Top gives them the skills they need to:

• Know when and where to speak up--versus when to shut up
  
• Convey passion and make it contagious
  
• Connect with an audience on multiple levels

Sales pros often focus too much on operational details and forget that the secret to selling is developing strong customer relationships. Secrets of Top-Performing Salespeople reiterates that the customer is key and provides customer-based lessons and techniques based on up-todate studies and examples from hundreds of exceptional salespeople.

This dynamic book reveals how average salespeople become exceptional by being responsive to and focused on the customer, both behaviorally and organizationally.

Profitable solutions are offered on:

• Team selling
  
• Competitive selling
  
• Account management
  
• Use of new technologies.

In The 10 Immutable Laws of Power Selling, leading sales consultant and trainer James DeSena reveals the secret behind the uncanny success of an elite group of sales professionals who consistently break all records, in every selling environment.

DeSena shows how the most exceptional performers in the sales arena are those who act like leaders--they take the lead in meeting new challenges, and they adapt to those challenges with innovative solutions and added value for grateful customers.

With the help of stories from American Express, Honeywell, The Gap, and other top companies, DeSena teaches readers:

• The 10 key imperatives for becoming an exceptional performer in today's selling environment
  
• How to apply the principles of leadership to win and keep loyal customers, make more sales, and earn higher commissions-- even in a recession
  
• How to identify clients' needs and create solutions to fit those needs
  
• How to build strong relationships with customers and manage those relationships for long-term success
  

This new book, which includes a Foreword by Aron, gives highly sensitive persons (HSPs) strategies to build confidence, combat stress, and find work that is emotionally, financially, and creatively rewarding.

Based on cutting-edge medical and scientific research, this fresh perspective on how readers can secure satisfying careers includes strategies to:

• Detect jobs that are not right for HSPs
  
• Make their opinions heard and valued
  
• Control good personal internal boundaries
  
• Defend themselves from bullies in the workplace
  
• Move out of a job that feels like drudgery, and into a job that supports career goals and dreams
  

No one in the last hundred years has had more influence on the worldwide practice of quality in business than Dr. Juran. The roots of Six Sigma, TQM, ISO 9000, and other major quality movements can all be found in his teachings and writings.

In Architect of Quality, the man who helped invent and champion quality management systems, quality circles, and teams long before they became standard practice tells the inspiring story of his life.

Juran relates a classic American tale of a Romanian immigrant who overcame dire poverty and a childhood in a tar paper shack to make a profound impact on business and society. He candidly describes his rapid success and dramatic failure in his early years at Western Electric's famed Hawthorne plant and relives his experiences working on the war effort in Washington, DC, in the '40s and then advising postwar Japan on how to rebuild itself.

Juran describes how he developed the core ideas behind the quality movement that started more than 60 years ago and now finds expression in the Six Sigma quality improvement movement.